Hi, I am Luca.
Ready to explore?

What is UP!

Luca Grasso

I am Luca, the face behind UP!. I am a father in permanent training, friend of too many friends, an aging adult with juvenile symptoms. When alone, I put on my headphones and dance like nobody's watching, but also like someone is watching. I love cooking dinner for guests until they start messing with my dishwasher.

A bit more?

I am also a certified coach and an NVC trainer. I founded UP! because corporate life was important until it stopped being such. Because sometimes taking risks is the safest thing to do. And because the longing to investigate human behaviours became compelling. From here, supporting people with their self-introspection, was the most logical step to take.

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The UP! way

UP! is a coaching agency. At UP! the client is the explorer with the intention to grow, and the coach is the guide serving the intention. Together they go beyond what’s right and wrong, inspect different perspectives, and discover new abilities. They co-create a space in which it is possible to observe with curiosity and without prejudice. From here, ultimately, every life choice will become life serving.

A bit more?

The UP! way is more than a call to positivism. In fact it implies acknowledging adversity too. It is an exhortation to accountability, a request to (self)compassion, and an invitation to wisdom. UP! evokes the audacity in all of us, and thus our determination to choose consciously and the perseverance to live harmoniously.

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What do you need?

Nonviolent Communication

Communication is life. It can unite or divide. Lead to understanding and clarity, or misinterpretation and conflict.

We need a language that connects us. A language in which words matter. Words that help us create healthier relationships with anyone, anywhere and anytime.

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Coaching

There are times of instability where our potential seems lost. Situations in which the hardship of life prevails over our inventiveness.

This is when we discover we need support and ask for help.  As a result, some of us embrace coaching.

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UP! in numbers

7
years of experience
1000+
coaching hours
25
Workshops
150+
Nonviolent
communication
courses
6
Unhappy clients 🤷

I frequently get asked

What kind of coach are you?
I am not a big fan of coaching categories such as life, business, career, mental health etc. Each one of us is a system in which all parts are interconnected and thus one life area is indivisible from another. For this reason I focus on the wholeness of a person and not on single life aspects.
What topics do you coach?
I do not directly coach topics. I help people connect to existing internal resources so they get around their topics. With that said, there are topics I regularly get presented with: fear of failure, career dissatisfaction, leadership, conflict management, indecisiveness, self-confidence/acceptance, relationship stagnation, communication within teams and families.
Can you guarantee it will work?
That’s a tricky one. In fact the outcome of a coaching process depends on a number of factors, such as commitment, goal clarity, introspective ability, client-coach relationship, external circumstances and the pass of time. Thus, while not guaranteeing that coaching will work as per expectations, I comfortably guarantee a rich and unprecedented exploration. Which might eventually lead to significant insights.
What if I don’t have a clear goal?
Some people reach out with a defined objective in mind. Others don’t. Both ways are fine. There are moments in which confusion prevails over clarity and mind-openness over predictability. Not having fixed certainties about what we want is also ok, and perhaps even an opportunity to explore further. After all, a certain mind has nothing new to learn.

What clients say

Many people have had a positive experience with UP!. It doesn't mean everyone has or everyone will. Yet, in case you find it important, this is what some of them say.
Every tear I cried during the process of learning NVC was so liberating and worth the excruciating pain of facing my self-judgment. All you need is a proper dose of courage, faith in yourself, and the great support of Luca.
Amandine
NVC course participant
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Every tear I cried during the process of learning NVC was so liberating and worth the excruciating pain of facing my self-judgment. All you need is a proper dose of courage, faith in yourself, and the great support of Luca.
Amandine
NVC course participant
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I often struggled with confrontations. Then I discovered how clarity, empathy, and persistence influenced my daily communication and thus my overall well-being. I feel more at ease now. Much more at ease.
Sandro
Coaching client
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I broke down the walls of fear that held me back from exploring a deep awareness. And so I realized that in my vulnerability, there existed a powerful woman who could handle much more than she thought.
Angela
Coaching client
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Beautiful, fun, and challenging journeys that added great value to our lives. A unique opportunity to look at ourselves in a different light and grow further together and as individuals.
Simona and Francesco
NVC course for parents
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Exploring with Luca is liking going on a journey. Unfolding bit by bit, with unexpected bends and curves along the way. In both the NVC training and the personal coaching sessions he helped me to peel off layers and gain more clarity and skills on connected and conscious communication.
Talitha
Coaching client
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What I am grateful the most about working with Luca, besides his highly empathic attitude and the safe place he creates, is the awareness I gained through NVC. It gave me so much more than what I could have ever hoped.
Julie
Coaching client
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If you think you can learn an empathetic, non-violent language of life with Luca and unlearn judging others, blaming, speaking without listening, criticizing others or yourself, and more... You're 100% right!
Dana
NVC course participant
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The sessions with Luca taught me a new language and to accept my responsibilities in dealing with my feelings. Luca has a gift to deeply connect and understand people and through our conversations I gained great insights into my past, present and future journeys.
Antonio
NVC course participant
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Before we start

Familiarize
We get to know each other and test mutual chemistry
Assess
We scout for your needs and desired outcomes
Design
We agree on the suitable coaching solution
Start
We shake hands and kick it off

UP! Extras

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Hello Leiden
Interview with Zamora Abassanova for Sleutelstad.nl
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Hello Leiden
Interview with Zamora Abassanova for Sleutelstad.nl
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UP! Feeds
6 guests, 6 dinners, 6 conversations
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NVC group courses
New courses for groups are currently forming. Register now to be part of the next group or get in touch for info
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Follow the buzz
at @theupway.coach